Lexipol, the leading provider of state-specific policies and training for public safety agencies, recently unveiled a new Lexipol brand identity, logo, tagline and website as part of a branding initiative focusing on the company’s commitment to protecting communities.
The new Lexipol brand identity and contemporary logo is the most significant change in the company’s brand identity in its 15-year history. Designed in-house, it includes a new icon representing the Five Pillars of Success in public safety, as defined by company co-founder Gordon Graham: people, policy, training, supervision and discipline. In addition, the design builds on Lexipol’s core fundamentals of risk management, protection and safety. The updated tagline, “Protecting Communities,” encompasses Lexipol’s focus on partnering with law enforcement, fire and rescue, and corrections agencies to protect the communities they serve as well as reinforce the company’s vision for the future.
The redesigned website (www.lexipol.com) showcases a fundamental change in the evolution of Lexipol’s brand and forward-thinking policy solutions. The website features the new logo and visual design style, a simplified user experience, improved navigation, updated content and related resources, and a clearer articulation of current and new policy management and training offerings. An overview of Lexipol’s history is also included.
“This is an exciting time for Lexipol and marks a milestone for the company,” said Lexipol CEO Michael Davis. “The rebranding better communicates our focus on community safety and our commitment to continue offering new solutions to protect public safety departments and communities.”
Lexipol helps public safety agencies reduce liability risks and costs associated with out-of-date or incomplete policies. The subscription-based service includes policy and procedural content, management, updates and related training delivered via an online platform and mobile app.