DAVID BAKER is senior manager of content marketing at Lexipol. He's a marketing communications professional with a strong background in writing, editing, and content development. Other areas of expertise include lead generation, digital marketing, thought leadership, and marketing analytics. When he's not wrangling content for the Lexipol blog, he is an avid road racer and trail runner. David has completed over 40 marathons, including four of the six “world majors” (Boston, Chicago, New York City, and Berlin). He recently completed a one-day rim-to-rim-to-rim crossing of the Grand Canyon. David is the proud father of a police officer son.