Lexipol, the leader in policy, training and wellness support for first responders and public servants, recently received the award for Social Impact in the MarDreamies Awards program hosted by Sercante, a Salesforce partner. The MarDreamies Awards honor organizations using Salesforce marketing tools in creative and thoughtful ways to reach their audience effectively. The MarDreamies Social Impact award specifically recognized Lexipol’s innovative use of Salesforce marketing tools to create positive change.
In December 2020, Lexipol acquired Cordico, a holistic wellness solution for public safety professionals. Since then, Lexipol has worked to build awareness of the Cordico solution and its impact. This work has included educating first responders on the importance of both physical and mental wellness, overcoming the cultural stigma around mental health that exists in public safety, and key wellness topics that disproportionately affect their profession.
Lexipol was honored for its use of Salesforce’s Pardot marketing automation features to promote, track and optimize the impact of educational wellness resources for public safety and local government personnel. This is the second consecutive year Lexipol has received the MarDreamies Social Impact award.
“The Lexipol marketing team is honored to be recognized for our work promoting these important wellness educational materials,” said Julie Rasco, vice president of marketing at Lexipol. “Wellness has not historically been a priority in public safety and through our marketing efforts, we have been able to increase awareness of and engagement with resources that address the wellness challenges first responders face each day. Ultimately, our goal through these efforts is helping first responders better protect themselves and their communities.”
Learn more and see the list of winners in the 2022 MarDreamies Awards.