Tech-Enabled Marketing

Connecting top industry suppliers with prospects and customers

Unified Platform

Within the highly fragmented local government market, there are countless obscure decision makers and complex sales processes. To reach and engage industry leaders requires a single, unified marketing and business intelligence platform.

Lexipol’s marketing platform uses our network of digital media communities to connect top suppliers with prospects and customers through 24-7-365 thought leadership, marketing automation, lead qualification, behavioral advertising, training and custom content.

We serve an audience of 1.6 million members through 30 websites and 50 enewsletters. Sponsorship opportunities are also available through our grants assistance platform.

500 Industry Suppliers

Over 500 industry suppliers rely on our platform to drive business in the public safety and local government market.

 

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Reach the Right Audience at the Right Time

Lexipol’s annual marketing programs combine our industry-leading technology, content and reach to put suppliers in front of the right audiences at the right time and solve difficult business challenges. Our experienced staff can help your company:

  • Build brands
  • Establish thought leadership
  • Launch products
  • Drive and nurture leads
  • Educate the market
  • Support sales

Response Marketing Platform

We work with customers on both an annual and per-project basis. Our Response Marketing Platform offers year-round targeted marketing, combining product category sponsorship with outbound marketing and sponsored editorial – all with enhanced customer reporting and business intelligence.

  • Response Core – Amplify your voice in the market and engage prospects at the right time with a combination of inbound, outbound and targeted marketing, plus custom content and marketing intelligence. Expanded “plus” program options available.
  • Response Target – Use behavioral marketing to stay in front of your target customer and drive leads
  • Response Nurture – Allow us to qualify leads and provide air cover throughout your sales funnel with custom content and marketing automation
  • Response Grants – Help your customers navigate grant opportunities and gain funding with our grant assistance platform
  • Response Learning – Educate your customers, prospects or even your internal team with a sponsored microsite or use our proprietary learning management system (LMS) to deliver courses or certifications

Custom Projects

We also offer custom programs from one-time promotions and product launches to unique custom content program and display and email marketing.

Customer Stories

“FireRescue1.com has a unique balance of news, product information, education and community that has attracted a growing audience that allows us to target our brand and product messaging to self-selecting end-users. The FireRescue1 team understands how to translate our marketing objectives to the web by creating and implementing creative solutions that deliver concrete results.”

Mark Mordecai
Director of Business Development, Globe Manufacturing

Ready to learn more about how your organization can connect with industry decision-makers?

Fill out the form and contact us today!

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