First responders train routinely for high-risk/low-frequency events (e.g., bridge collapse, active shooter event) because they know that when the call comes, they must be prepared to respond. They must be able to trust their training, colleagues and equipment to perform under pressure. For this reason, trust undergirds all that they do.
What does this have to do with marketing? If you have the privilege of working with first responders then you probably know: Trust is everything. Why is this? And how do you establish rapport, and trust, with your public safety partners? In this video, Lexipol’s Nick Bruckner, executive vice president of sales, and Crawford Coates, content marketing manager, take a look at the critical importance of trust in public safety marketing: how it’s established, how it’s lost and why it matters.